Every once in a while you get a really dirty project. This company's focus was on getting their hands and equipment into deep dirt or shallow clay. What ever the project specs called for. As a new start up company (with plenty of experience behind it), we needed to inform and educate the current and potential client, ABC can help complete the project needs accurately and efficiently. From point A to point B through the ups & downs that mother earth can dish out. Almost like having X-ray vision. The direct mail campaign was sent out in a rotating mailing cycle. And yes it is a successful concept. They have hit "pay dirt" and continue to build their business and exposure in their market.