There was the need to design a sales support tool that would help the loan officer stay up to date on new information per quarterly material. They needed to be able to use this information as sales tools with their customers. It also needed to be designed to fit into a laptop size environment.

"They Have Questions. You have Solutions." Was an appropriate starting point and helped reinforce the branding Bank One had in place. A durable translucent plastic container with the carried the graphics and housed the printed sales support tools. They could be imprinted and upgraded quarterly.