An interesting challenge. To promote a product/service that you hope they will never use. Dalmatian Fire designs and installs fire sprinkler systems to protect people and property. I had the honor to work with the Founder/President prior to the birth of this company. We were able to develop everything from the ground up. New identity system, sales materials, advertising and on special occasions… neat promotion projects. They have secured a very reputable position as the leader in this region. "The Dog Did It" has special meaning in the construction and development community. This is one of my favorite clients.