The CPA firm had grown to be the states largest privately owned accounting firm. This was accomplished through their abilities, reputation and referrals. They wanted to continue to grow yet had reached a plateau with their past methods. Our solution was based on what we felt was a core reason their clients said yes to KSM. It was the confidence in the individual they were going to trust with their accounting and business needs. Not the multi-stories glass and marble building or professionally designed office and conference rooms. It was the person sitting in the chair, reviewing their company's needs and the confidence that this individual was the dedicated and qualified professional to help them. It worked and the campaign still runs today. The series of B&W Ads (you know all business like to be in the black) rotate to reinforce and educate the business community about the diversity, depth of the services and expertise KSM has available.