Maccimizer, an Orange County and LA Mac service provider wanted to review their marketing material, and overall image. A new and more appropriate level of tools were designed to appeal to the profession and traditional computer user. A softer, cleaner and intuitive design was introduced. It was friendly yet had enough change in the pages to invite the reader to explore the site for more capabilities. The visuals evolve as you surf to help define the wide demographic they work with. The print material will reflect the same branding for point of sale support, direct mail and business reply material.