EDUCATION
Bachelor of Science, Cum Laude
Ball State University (BSU) Muncie, Indiana

HONORS
BSU Outstanding Senior/Arts
BSU Visual Communications Award
BSU Outstanding Junior/Arts

AWARDS
Orange County Ad Club/Addy Awards 2003
Ad Club of Indianapolis/ Addy Awards 2001, 1998, 1997, 1996, 1995, 1994, 1993, 1992, 1991
Art Directors Club of Indiana Best Show Awards 1995, 1994,
1993, 1992, 1991, 1989,
1988, 1987, 1986
Mead Papers Top 60, Champion Imagination Awards, Print's Regional Design Annual/1992, 1990, Monadnock Paper Mills Award of Excellence, Consolidated AE Award of Excellence, Mead Paper Award of Merit, Georgia Pacific Award of Excellence, Beckett Design Awards, Gilbert Gold Award, Association Trends Publications

FEATURED IN PUBLICATIONS
Best of Brochure Design II/1994, Best of Brochure Design III/1994, Fresh Ideas in Letterhead & Business Card Design/1993

ACTIVITIES
Orange County Ad Club, Ad Club of Indianapolis, AIGA Portfolio Day, BSU Mentor Program, BSU Portfolio Panel, BSU Guest Speaker

2006 Resume - Word Format
2006 Resume - PDF Format

Experience. Enthusiasm. Results.
Recognizing Challenge as an Opportunity.

Vision With Held  2006

Art Director/Designer
Long Beach, California

Developed the marketing material for a new product launch. This included art directing and designing ads, publication inserts, sales aids, packaging, presentation materials and the graphics standards guidelines for the new campaign (LMW/Solodyn). • In another new product launch, I created patient and physician marketing material including a wide range of brochures, inserts, POS material and specialized launch items (LMW/Inamed). Both of these new product launches were developed in a very time-sensitive situation while maintaining confidentiality. • Development/design of a fresh ad format while retaining the heritage of their branding. The new ad design provided flexibility for multiple formats and messages. They were launched at the SCSA show in Las Vegas (R&SMC/Festival).

Client: Lehman Millet West, Brands: Inamed Aesthetics, a Division of Allergan, Inc., Solodyn, a Division of Medicis Pharmaceutical Corporation and Gore (W. L. Gore & Associates).
Client: Richards & Stark Marketing Communications, Brand: The Festival Companies

Window Rock Enterprises, Inc.  2004-2005

Art Director/Designer
Brea, California

Developed the internal creative department for Window Rock Enterprises (WRE). Created systems in order to manage and protect project assets. Initiated an overall project management process in order to art direct outsourcing of creative while full-time staff was developed. As a designer, I provided new marketing solutions while WR transitioned from Direct Response to Retail methods. These included new product launches, ad campaigns, packaging, POS, collateral material, tradeshows and web concepts. The key in this fast-paced environment, with extremely tight deadlines, was to work actively with sales, legal, outside resources and fulfillment.

Brands: CortiSlim, Quik E, FlexLean, Relesterol, Estramin, PreMS, Belt Leash, PMC, Inc.

IRx (Independent Pharmacy)  2002-2003

Art Director/Designer
Bloomington, Indiana

Independent Pharmacy (IRx), a new business start-up, retained my services to develop their brand. Responsibilities included the initial design, refinement and development of the marketing materials for all communication tools. Several sub brands were formed that supported the umbrella of IRx; each requiring continuity with the key brand. Oversaw the development of the internal creative department structure. Implemented the electronic filing and archive system, project management, freelance outsourcing and administrative interaction with the owners. Extensive travel from California was required.

Brands: IRx, IndependentRx, InetRx, IRxG

Vision With Held  2001- 2004

Art Director/Designer
Long Beach, California

Relocated to Orange County and established Vision With Held. Provided art direction and design with a variety of clients. The clients included retail/consumer market, real estate development, pharmaceutical service industry, construction industry, and computer services. Recognized by the OC Ad Club with an Addy Award for promotional projects developed.

Clients: Brighton Accessories, Richards & Stark Marketing Communications, Craig Realty Group, J.A. Stowell Construction, Inc., Accurate Bore Corp., Valenti Held Contractor/Developer, Lynette Sonne Inc., Maccimizer, Independent Pharmacy (IRx)

Held Diedrich, Inc.  2001-1981

Founder Creative Director/Art Director/Designer
A Strategic Marketing/Communications Firm
Indianapolis, Indiana

Founded a successful creative agency which provided solid solutions, long-term client relationships and project accountability. For over 21 years, I oversaw all creative marketing solutions, ad campaigns, strategic marketing plans, brand development, web, radio, packaging, POS, annual reports, identity programs and very many types of communication tools.

The wide range of clients that we serviced provided the opportunity to present fresh ideas beyond what may have been outside their industry norm. Each client had a specific set of challenges and we provided intelligent solutions with accurate concepts that would get the proper attention and have positive results. We provided marketing communication tools for multi-million dollar as well as multinational corporations and small growing companies. The agency continues to earn recognition as one of the best of Indianapolis.

Clients: Peerless Faucet, Eli Lilly & Company, DePuy Orthopeadics, Benchmark Products, Inc., Dalmatian Fire, Inc., Katz, Sapper & Miller, Indiana School of Dentistry, Liquid Transport Corp., Park 100 Foods, Virtual Meeting Strategies, Ball Memorial Hospital, Barnes & Thornberg