The restaurant recognized the need to reinforce customer loyalty and attract new business opportunities. Loon Lake Lodge is a rather high-end dinning experience with a Canadian outdoors theme. A campaign to emulate the restaurant's "Great Northwest" theme and reinforce the restaurants unique menu and spirits selection was presented. This series of consumer ads, outdoor billboards and radio spot provided a positive end result. Building on this success, the clients wanted to open their door for the business lunch clientele. A series of B&W lunch focused ads were designed that reinforced the brand image from the original campaign. We let the reader "Escape for Lunch", "Let Lunch Get Wild" or to "Fulfill a Great Appetite". Along with continuing the radio they were able to attract the adventurous hungry businessperson. What a way to go out for lunch… way out, but still able to be back to the office without the pontoon plane flight time. Fun project.