The client was requesting a fresh approach and the introduction of a new look for the holiday promotion. This design solution was able to visually handle the vast number of brands associated with the outlet stores. And also connect with the wide demographic audience. We were able to create three different headlines to help communicated specific benefits to the readers. They were distributed in a revolving calendar. The back was designed to provide specific coupon promotions that would change with each mailing (allowing tracking accountability).

It worked very well. The design has been continued into their regular format with promotional headline, color and image modifications for the changes in the shopping seasons.